Privacy Policy

Last updated: 3 November 2026

At HYLTON ACTIVE, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how HYLTON ACTIVE WEAR LIMITED collects, uses, stores and protects your information when you visit our website, purchase our products or interact with our brand.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

HYLTON ACTIVE WEAR LIMITED is a company registered in England and Wales.

Website: www.hyltonactive.com

Email: info@hyltonactive.com

Registered office: 124 City Road, London, EC1V 2NX

Company registration number: 17364906

For the purposes of UK data protection legislation, HYLTON ACTIVE WEAR LIMITED is the data controller for the personal information we collect and use for our business.

Information We Collect

When you visit our website or make a purchase, we may collect the following information:

  • Personal details: Your name, email address, telephone number and billing or delivery address.

  • Order information: Products purchased, order history, payment status and delivery details.

  • Payment information: Payment transactions are processed securely through our authorised payment providers. We do not directly store complete payment card details.

  • Website information: Your IP address, browser type, device information, pages visited and interactions with our website.

  • Marketing preferences: Information you provide when subscribing to our newsletter, promotional emails or product updates.

  • Customer enquiries: Information you share when contacting us about products, sizing, orders or customer support.

We only collect information that is relevant to operating our business and providing our services.

How We Use Your Information

We may use your personal information to:

  • Process payments and fulfil orders.

  • Arrange shipping and delivery.

  • Respond to enquiries and provide customer support.

  • Manage returns, refunds and exchanges.

  • Communicate important information about your purchases.

  • Provide product updates, promotions and marketing communications where permitted by law.

  • Understand website performance and improve the customer experience.

  • Protect our website against fraud and unauthorised activity.

  • Comply with our legal, financial and regulatory obligations.

Legal Basis for Processing Information

Under UK GDPR, we rely on the following lawful bases where applicable:

Contractual necessity: To process orders, arrange deliveries and provide customer services.

Legal obligations: To maintain appropriate financial records, meet tax requirements and comply with applicable legislation.

Legitimate interests: To manage and improve our business, provide customer support and protect against fraud, where these interests are not overridden by your rights.

Consent: Where required, to send marketing communications or use non-essential cookies and advertising technologies.

You can withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Payments and Website Hosting

Our website is hosted by Squarespace, which provides website functionality and online commerce services.

When you make a purchase, payment information is processed through the payment providers enabled on our website.

These providers may process personal information to complete transactions, prevent fraud and meet their legal obligations.

We encourage customers to review the relevant payment provider's privacy policy for further information.

Cookies and Website Analytics

Our website uses cookies and similar technologies to provide a secure and functional shopping experience.

Cookies are small files stored on your device when you visit a website.

We may use:

  • Essential cookies: Necessary for website security, shopping baskets, checkout and other core functions.

  • Analytics cookies: Help us understand website traffic and how visitors interact with our pages.

  • Functional cookies: Remember certain website settings and preferences.

  • Marketing cookies: Where enabled, help us measure advertising performance and deliver relevant advertisements.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage or withdraw your cookie preferences through our website's cookie controls, where available, or adjust your browser settings.

Further details about the cookies in use, their providers and retention periods will be made available through our cookie information.

Marketing and Social Media

HYLTON ACTIVE may promote its products through platforms including Instagram, Facebook and TikTok.

Where we use advertising technologies, such as the Meta Pixel or similar tools, these may collect information about website interactions to help measure advertising effectiveness and improve our campaigns.

We will obtain consent for non-essential advertising cookies where required.

If you subscribe to our marketing emails, we may send information about new collections, product launches, exclusive offers and brand updates.

You can unsubscribe from marketing emails at any time using the unsubscribe link provided or by contacting us directly.

We will not send marketing communications unless we have an appropriate legal basis to do so.

Sharing Your Information

We do not sell customer contact information to third parties for their independent marketing purposes.

We may share personal information with trusted service providers where necessary to operate our business, including:

  • Squarespace, for website hosting and e-commerce functionality.

  • Payment processors, to manage secure transactions.

  • Delivery providers, including Royal Mail where used, to fulfil orders.

  • Marketing and analytics providers, where relevant and legally permitted.

  • Professional advisers and regulatory authorities where required by law.

We only share information necessary for the relevant purpose and take appropriate steps to ensure personal information is protected.

How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Our website uses security features provided by Squarespace and relevant third-party service providers.

Access to customer information is restricted to those who need it for legitimate business purposes.

Although we take data security seriously, no method of online transmission or electronic storage can be guaranteed to be completely secure.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting and regulatory requirements.

Certain transaction and financial records may need to be retained for six years or longer where required by applicable law.

Customer enquiries and marketing information will be retained only while there is an appropriate business or legal reason to do so.

Where consent is withdrawn or personal information is no longer required, we will delete or anonymise it unless we have a lawful reason to retain it.

International Data Transfers

Some of our website, payment, analytics and marketing service providers may process personal information outside the United Kingdom.

Where international transfers occur, we will take appropriate steps to ensure that personal information is protected in accordance with applicable UK data protection requirements.

These may include UK adequacy regulations or approved contractual safeguards.

Your Data Protection Rights

Under UK data protection legislation, you may have the right to:

  • Request access to the personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your personal information in certain circumstances.

  • Request restrictions on how your information is processed.

  • Object to certain uses of your personal information, including direct marketing.

  • Request the transfer of certain information to another organisation.

  • Withdraw consent where processing relies on consent.

These rights may be subject to legal conditions and exceptions.

To exercise your rights, please contact info@hyltonactive.com.

We will respond to requests within the timeframes required by applicable law.

Children's Privacy

Our website and products are intended for customers aged 18 and over.

We do not knowingly collect personal information directly from children for marketing purposes.

If we become aware that personal information has been collected from a child without an appropriate lawful basis, we will take steps to address the situation.

Third-Party Websites

Our website may contain links to third-party websites or social media platforms.

We are not responsible for the privacy practices or content of external websites.

We encourage visitors to review the privacy policies of any third-party websites they access.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality or legal requirements.

Any changes will be published on this page with an updated revision date.

Where required by law, we will notify affected individuals of significant changes.

Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

HYLTON ACTIVE WEAR LIMITED

Email: info@hyltonactive.com

Website: www.hyltonactive.com

You also have the right to raise concerns with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: www.ico.org.uk

We would appreciate the opportunity to address any concerns directly before you contact the ICO.

HYLTON ACTIVE

Protect the Investment.